TL;DR
Private offices are the profit engine of any coworking space. They provide stability, stronger margins, and recurring revenue that strengthens your bottom line.
Yet many operators still struggle to keep them consistently full. Too often, private offices are treated as an afterthought—just another product on the list—instead of a core driver of growth.
This guide will show you how to change that. You’ll learn how to sell private offices effectively in 2025 with strategies for positioning, pricing, marketing, tours, and retention. By applying these tactics, you can increase occupancy, boost profitability, and build long-term success for your coworking business.
The growth of private offices in coworking spaces is being driven largely by changes in how people work, including more hybrid and remote work and a greater desire for cost-effective solutions for small businesses.
In 2025, the office is less about showing up every day and more about having the right space at the right time. Committing to a five- or ten-year contract, furnishing the space, and managing utilities no longer aligns with the pace of modern business.
Instead, companies are choosing coworking private offices because they are:
For many businesses, coworking has become a smarter, more agile alternative to the corporate lease, with private offices at the center of that appeal.
The ideal members for private offices are small hybrid or remote teams, remote workers, and entrepreneurs and solopreneurs looking for a quiet place to work.
So no, not every coworking member is looking for a private office—and that’s a strength.
These groups value the mix of independence and support a coworking space provides. A private office gives them credibility, stability, and a sense of belonging.
Although open coworking typically has a higher revenue potential, private offices drive more revenue for coworking spaces because they are predictable.
Open coworking memberships are valuable for building community, creating energy, and attracting new people through the door. But when it comes to profitability, private offices deliver stronger results.
The difference comes down to stability. A hot desk member might stay a few months, but private office leases often last six to twelve months—or longer. That consistency creates predictable, recurring revenue you can count on.
Private offices sell best when you differentiate them from standard coworking memberships, lean into key selling points, and bundle perks that make your offer irresistible.
One of the biggest mistakes operators make is treating private offices as just another version of hot desks.
Private offices are a premium product, and the way you position them should reflect that. Instead of listing them on your pricing page as simply “more expensive coworking,” frame them as a distinct solution: the choice for businesses that need privacy, consistency, and credibility.
Hot desks sell community. Private offices sell professionalism. That distinction matters.
When marketing private offices, lean into the three P’s:
When positioned this way, private offices become a tool for business growth rather than another rental.
What makes a private office feel like an easy “yes”? The value you wrap around it. Consider bundling:
Positioned well, they justify premium pricing. Hint: you can automatically add these perks to Private Office membership with Optix Automations.
One of the best ways to price private offices in your coworking space is by evaluating other local competitors in your market. When it comes to selling private office space, price is one of the most important tools you have.
And the best way to research this? By looking at your competitors.
Understand the landscape and position your offices strategically, rather than going with the lowest price. You can confidently charge more if you offer greater value or operate in a niche location where supply is limited.
Discounts can be powerful when used sparingly. The goal is to fill vacancies quickly without eroding brand value.
Proven approaches include:
Frame promotions as opportunities, not price cuts. Done well, they spark action without creating an expectation of ongoing discounts.
In 2025, most private office searches begin online. Here are the channels that are working best, based on our conversations with operators.
If your space doesn’t appear when someone types “office space near me” into Google, you’re missing out on valuable leads for your coworking space. To show up where it matters most, follow the tips below:
Run targeted Google Ads aimed at your ideal audience. Even a modest spend can generate qualified leads if your ads point to a well-designed landing page with a clear call-to-action to book a tour.
AI SEO for coworking
AI SEO, or optimizing for LLMs (ChatGPT, Perplexity, Gemini, etc.) is all the rage right now. For the most part, traditional SEO tactics will support ranking in LLMs. Focus on being an authority in your market, optimizing your website, and being present in as many places online as you can to drive more traffic to your site, both from traditional search engines and from LLMs.
Third-party platforms can be powerful, especially for private offices. Marketplaces like LiquidSpace, Deskpass, and Instant Offices are go-to tools for companies searching for flexible space. Listing your private offices there expands your reach beyond your own website and ads.
Brokers are another valuable channel. For a commission, they’ll bring you companies actively seeking office space. This option is especially effective for larger offices or multi-office deals.
While commissions reduce margins, the longer-term contracts they produce often offset the cost.
A private office tour is your chance to stage what life would be like in your space. Structure the tour intentionally:
At Vancouver-based coworking space Suite Genius, Community Manager Chris Pereira gives tours to all of their prospective members, private office prospects included. He uses this time as an opportunity to understand who this person is, what they need, and what they’re most likely to benefit from the space.
Every tour comes with hesitations. Some of the most common include:
The key is to anticipate objections and address them before they become roadblocks. Confidence builds trust.
Selling a private office is only half the battle. Real profit comes from keeping members long term, which means delivering more than four walls and a door. Consistent, thoughtful service makes the difference.
When members feel supported and connected, renewals become the default.
As teams grow, their space needs change, and there may be opportunities for upselling. A three-person startup may soon need room for eight. Position yourself as the flexible partner who can grow with them.
Upselling increases revenue and deepens loyalty by anticipating needs and helping members avoid the hassle of moving elsewhere.
Automation tools like Optix coworking software, can help coworking space operators better sell and manage their private offices by automating the sales process, enhancing the member experience, and driving retention and upselling.
Filling private offices often involves multiple touchpoints: website inquiries, follow-up emails, tours, and contract negotiations. With Optix Automations, you can streamline this entire journey:
This ensures no lead slips through the cracks and every prospect gets a consistent, professional experience.
Once a private office is sold, automations help you deliver value from day one and keep members happy long term:
This makes private office members feel supported without requiring constant manual oversight from your team.
Automation also helps you retain members and grow revenue by anticipating their needs:
By automating these touchpoints, you not only save time but also demonstrate that you’re paying attention to members’ needs—making renewal and upsell conversations natural, not forced.
The takeaway from this guide is simple: private offices are the foundation of coworking profitability. In a crowded market, private offices give operators the stability to scale with confidence and weather membership churn.
From assigning space to managing contracts and onboarding teams, Optix can help operators better manage their private offices and drive more revenue for their business.
Private offices deliver stable revenue, attract higher-value members, and meet growing demand for privacy and hybrid-friendly workspaces. Let Optix help you make it all possible.
Private offices deliver predictable, recurring revenue with longer commitments than hot desks, which makes them the financial backbone for coworking operators.
Small teams of 2–10, hybrid companies, entrepreneurs, and remote professionals who want privacy, credibility, and a quiet, dedicated workspace are the best fit.
Open coworking can bring energy and leads, but private offices typically drive more revenue because their contracts last 6–12 months (or longer) and are more predictable.
Audit local competitors’ public rates and inclusions, then price based on the value you provide—especially if you include furniture, internet, meeting credits, and other essentials.
