June 3, 2021

Put your brand at the center of the work experience

Smartphone and Apple App Store logos on blue background.

Your business is most recognizable by your brick and mortar space, but your app represents your brand when customers are elsewhere. 

As much as we love our Optix logo, your brand needs to be at the center of the user experience in your flexible workplace. Communities that cowork together are much more than the space they occupy or the tasks they accomplish. Their community is bonded by the space they share, like-minded professionals, and a vision of a modern and dynamic workplace. Whether you’re launching a new location or relaunching your digital workspace, staying agile and scrappy will be key. 

That’s why your app experience is so important. Today we’re making the case that every flexible workspace needs a branded white-label app. 

Evolving the digital workplace 📠 ☎📱

Color, app icon, brand icons show on light purple background.

The modern workplace exists in both physical and digital spaces. Many businesses are used to running their workplaces with the aid of digital tools, including apps that connect the workforce, like Zoom, Slack, BambooHr, and others. 

The idea of using an app to manage space in an office, however, is still relatively new. That’s because, before the COVID-19 pandemic (and the great remote work migration that resulted), most businesses conducted work in person. With many teams moving toward hybrid workplaces, there’s a real need for tech that can handle a variety of use cases in a flexible office environment. 
Today, smartphones are a must-have for the working professional. A 2017 study found that 97 percent of workers used smartphones in their work. The prevalence of personal devices at work makes the idea of an app solution even more elegant for flexible space booking.

Solving the user experience problem

Mobile screenshots of meeting room bookings in a white label app.

The problem: Providing an accessible solution for flexible space users

Flexible workers need the ability to book space and resources on the fly. Quick and easy access to the booking app is critical. Working professionals have little bandwidth to devote to tech that isn’t intuitive and efficient. 

Friction in the booking process can easily deter members from visiting a coworking space. In today’s world of work, remote is an easy option. To compete, coworking and flexible workplaces must make the process of booking easy and delightful.

The solution: A white-label app for on-the-go booking 🔥

Your branded app sits among heavy hitters like Facebook, LinkedIn, and Uber within your user’s device. When the urge to cowork strikes, the user can quickly find your digital product among the clutter, and book space with a few taps. The app experience is intuitive and easy. Investing in a white-label app means your brand takes all the credit for the great experience.

What are the benefits of a white-label app?

Coworking businesses and flexible workspaces gain several advantages by making use of a white-label booking app.

1. Fast launch

Whether you’re launching a new business or relaunching your digital presence, time is of the essence. A quality app that has been tested, iterated upon, and used in real-world applications is the most reliable way to get the digital side of your business up and running fast. 

While a custom solution may seem to be the best alternative in the beginning, you may quickly find that the effort derails internal business processes and busts budgets. Remember the time it takes for architecture, design, building, and testing the solution. If you require a fast deployment, cutting corners in any of these steps can leave you even further behind. When time is of the essence, investing in an existing solution may be more cost-effective in the end.

Bizness Apps

2. On-the-fly booking

Mobile screenshots showing white label app booking of meeting room and time slot selection.

Your members need access to their bookings from anywhere. Enabling users to create, update, or cancel a booking as they commute is critical to the smooth management of in-person workers. A well-optimized mobile page is good, but a dedicated app solution is better. Functionality, accessibility, and user experience are at the forefront of your brick-and-mortar strategy — why not offer the same delight in your digital space?

3. Brand recognition

There’s no excuse for an unoptimized digital experience in today’s fast-paced world. Users expect a degree of sophistication from the technology they choose to use. A white-labeled app proves your business understands that details matter.

When you implement a dedicated mobile app for space management, your logo, colors, and desired layout complement the user experience you want to provide. Every interaction with your brand has cohesion and recognition. 

Investing in a highly usable and aesthetically pleasing app won’t automatically help you crush your competition. However, businesses that don’t invest in a branded digital experience will be left behind.

4. Maintenance

A custom app solution may be tempting, but building out your own app solution comes with the promise of tech debt. Large organizations with robust development teams may be able to handle the continuous work that comes with owning a custom app. However, this is only worth it when specific needs can’t be met by any other means. 

Paulo Cazarotto, Head of Engineering at Optix, has overseen the build of the white-label app experience for over three years. In his view, there are very few use cases that could justify the maintenance of a custom app. 

“Maintaining a mobile app is a time-consuming task. Every time you push a fix or new feature, you have to catch up with all app store requirements — and these requirements change all the time. Often when a new iOS or Android version is released, new features or limitations are introduced. If you really care about a well-polished app experience, these updates require app developers to frequently release new versions to keep up. Unless you have a permanent team working in your app, it’s impossible to ensure it will work perfectly for all your customers.” 

When you choose a white-label app, your digital space is always up to date, well maintained, and monitored for bugs and new features. Licensing often includes the cost of support, user testing, and data-based iteration. 

5. Cost savings

It’s easy to underestimate the costs associated with developing, implementing, and maintaining a custom app. Launching new features, iterating on key product offerings, and strategically improving your app experience is a full-time job for tech companies. When it comes to customer-facing apps, a white-label solution is almost always more affordable than developing a custom app.

White label apps are simply cheaper than hiring good professionals and keeping them a part of the company to provide ongoing support for the app. A white label solution is much more cost-effective and beneficial for your business.

Better Software Group

White label vs. custom app solution 🏷

Image of app on mobile phone showing your brand on a white label app, against a pale pink background.

A well-designed white-label app is the best solution for the large majority of coworking spaces and flexible workplaces. However, this solution may not work for every business. Who needs a custom solution? 

A real need for a completely custom space booking app is rare. That’s because developers of white-label solutions try to account for a variety of use cases and users in their design. Flexibility and the ability to customize are baked into the product, leaving little to be desired for most space operators. Apps that handle space booking are no different, and an off-the-shelf solution is likely to be flexible enough to account for niche uses. 

Overall, any company looking to optimize their desk, room, or resource booking should consider a branded out-of-the-box app solution. Unless there is a specific, pressing, and critical gap not solved by existing software, it’s difficult to justify the time and effort spent reinventing the wheel.

A mobile-first app solution

Mobile screenshot of map and mobile screenshot of booking app.

You want to launch fast and scrappy, but never messy. There’s an app for that!

Optix is a mobile-first solution for managing a flexible workplace. Managing an office, coworking space, or other SPaaS venues requires an app solution that connects operators with their members. When the digital experience is branded, easily accessible, and highly usable, everyone wins. In the rare event that Optix doesn’t cover your unique business needs, you can easily extend it using the Optix developer platform.

Book a demo with Optix today to learn how to optimize the digital side of your flexible workplace.