Curious how to build a stellar website for your coworking space? We’ve compiled 15 inspiring examples from Optix clients who’ve mastered the art. Along with following website best practices, these websites leverage powerful Optix tools like Web Widgets and Automations to boost conversions. Click through to discover their secrets and elevate your own online presence!
Bad Company
Welcoming | Creative | Community‑focused
Bad Company is a shared workspace committed to human connection. Much like the space itself, the homepage champions a strong sense of community with testimonials, hosted events, and casual “coffee‑train” banter with a lived-in camaraderie that makes work feel social.
- The site highlights rare natural light and modern, clean-finished interiors, mixing heritage character with bright, airy work zones
- Multiple locations are unified under a flexible booking system, making user experience smooth and modern
Key takeaway:
Fuse space and story. Emphasize communal zones and regional character in visuals and copy to convey warmth and heritage.
See how Bad Company grew from one to three locations.
Barnfox
Boutique | Serene | Rustic-chic
Barnfox boasts an elegant, experience-oriented brand that comes through as soon as you land on their site. The homepage makes you feel like you’re in a cozy retreat, positioning Barnfox as the bridge between nature and productivity that they are.
- It blends lifestyle elements with workspace offerings, showcasing the value of both communal kitchens and fiber‑optic internet
- Through stories and press mentions (like from Inc.), it highlights its founding narrative while strengthening their overall brand
Key takeaway:
Show variety in space functionality. Feature multiple workspace formats (lounges, phone booths, private rooms) plus lifestyle touches (kombucha taps, event photos) to communicate versatility and help users find their home.
Bounce Space
Eclectic | Energetic | Playful
Bounce Space is a multi-location coworking community in the Netherlands with a unique look and feel. Their site showcases a wide variety of creative settings from old factory cafés and barber shops to even a sailing ship, signaling a fun mix of work and play.
- The “Our Story” messaging is bold and honest, positioning BounceSpace as a refuge from the corporate ‘nine to five’ drudgery and a home for creative doers
- The site functions as a living platform, with clear location pages, flexible booking options, and a vibrant events calendar
Key takeaway:
Speak directly to your audience’s mindset. Messaging like “not for everyone… energized by creative doers” attracts the right ICP better than generic marketing speak.
Elevate Coworking
Feminine | Cozy | Empowering
Elevate Coworking is a women-centric coworking community in North Carolina that is cozy, fun, and focused on community—just like their website. It clearly defines its audience right from the bold homepage statement, conveying a mission-driven atmosphere focused on women empowerment.
- The visuals and tone strike a warm, homey-boho style with soft pinks, cozy spaces, and practical perks
- Member-first features like day passes, memberships with meeting credits, and virtual mailboxes are presented transparently and accessibly
Key takeaway:
Focus on thoughtful, small touches. Much like your coworking space, it’s the little things that make the biggest difference on your website, like beautiful photos and quotes from your community.
See how Elevate Coworking powers their community with Optix.
Flockd
Bright | Refreshing | Holistic
Flockd is an Australian-based coworking community with a commitment to wellness. Their website features a light-filled and airy design, mirroring the spacious, high-ceiling interiors of the physical space and carrying Flockd’s aesthetic into its digital presence.
- The Flockd site prominently features Day Spa treatments, an Espresso Bar, massage services, and even a beer garden, selling a full well-being and productivity ecosystem
- Tour booking is easy and straightforward with an Optix form embedded directly onto their website – leads are then shared with the Optix admin dashboard
Key takeaway:
Design consistency matters. Translating a bright, greenery-rich physical space into the website (through visuals and tone) makes for a cohesive and authentic story.
Boost your website’s conversion with Optix.

Gravitate
Contemporary | Flexible | Bright
Gravitate is an Iowa-based coworking network that has made quite the mark on the flex space industry. The homepage conveys a modern, light-filled environment with playful design touches like hexagonal flooring, an abundance of glass, and airy skylights, all with a strong community vibe.
- The content emphasizes community and flexibility presented in an honest, member-first tone
- Member testimonials are front and center, highlighting real personalities, social value, and functional perks that people actually want
Key takeaway:
Put community voices first. Well-curated testimonials humanize the brand and reinforce both social and functional value.
Learn more about Geoff’s path to growth, and how technology has made all the difference.
Highland City Club
Cultivated | Luxurious | Exclusive
Highland City Club (HCC) is an institution in Boulder, and they’ve been serving their community with an elevated experience for many years. Their website expertly shows the story of HCC, including the heart of the property, a beautifully restored and impeccably maintained 129‑year‑old building.
- The narrative blends community values (a safe place for passionate and caring people) with clear lifestyle benefits including massage, spa, fine wine, and an amphitheater
- Site features like concierge options and clear community standards showcase both design intention and user thoughtfulness
Key takeaway:
Lean into place and heritage. Highlight unique architecture, gardens, and history to differentiate your coworking identity.
Learn how Highland City Club takes their brand to the next level with tech.
Index
Authentic | Creative | Transparent
Index is a shared studio and coworking space for creatives with an original website to support their unique brand. Their homepage spotlights a tactile, design‑forward image, signaling that this is a hands-on makerspace rather than a sterile work environment.
- Their ethos of open finances and sharing costs right on their homepage promotes transparency in a way rarely seen in the industry
- It promotes peer-led programming, workshops, and a global communal approach, reinforcing collaboration and creativity
Key takeaway:
Be radically transparent. Sharing real costs and financials builds trust and positions your space as community-first rather than bottom-line-first.
KWENCH
Inviting | Vibrant | Thoughtful
KWENCH has artistry embedded into their DNA, and it’s certainly reflected on their website. The homepage immediately welcomes you with bright colors and candid imagery that make you feel like you already belong.
- It clearly communicates the brand values and leans into its B-Corp and social impact credentials in an elegant way
- The layout balances striking visuals with testimonials, amenities, and calls to action
Key takeaway:
Use real photos of real people. Authentic photos of people (and even pets) using the space communicate culture and community better than any stock photo ever could.
Learn how KWENCH is building a better experience for their team with automation.
Mountain Club
Alpine‑elegant | Experiential | Connected
Mountain Club is a New Zealand-based coworking space that leans heavy into the world around them, both with their brand and their website. Their site blends breathtaking mountain‑side views with luxurious interiors for a workspace that speaks for itself.
- The site emphasizes its place as a “members’ club”, mixing productivity with hospitality, adventure, and global networking
- Details like on‑site barista coffee, shower facilities, and 300+ annual events demonstrate a premium, member‑first experience
Key takeaway:
Turn surroundings into your centerpiece. Integrate your locale’s unique environment (like mountain views) directly into your design and website, making place a feature.
Q space
Clean | Functional | Modern
Q Space is a coworking community in New Zealand that’s focused on modern professionalism, just like their website. This homepage leads with a crisp welcome message paired with photos of bright interiors, communicating warmth and productivity.
- The site emphasizes flexibility with a transparent two-week trial and streamlined booking making user onboarding frictionless
- A strong sense of community is woven in through regular events, networking workshops, and ongoing member lunches
Key takeaway:
Use trial offers to lower barriers. The two-week free trial plus mobile-friendly booking shows confidence in your service and encourages commitment.
See how community manager Deanna Hoy manages 160+ members all by herself.
Stories
Calm | Nurturing | Professional
Stories is a collection of coworking spaces for therapists designed with professionalism and care in mind. The homepage conveys a coveted sense of calm, using warm, natural materials perfectly fitting for therapists and their clients.
- It clearly defines its niche, focusing on community support, peer connection, and practical tools for therapists and psychologists
- The combination of elegant photography and dynamic memberships position Stories as a caring, professional, and modern sanctuary for mental health practitioners
Key takeaway:
Design for your audience’s emotional state. Use soft textures, natural elements, and gentle lighting to create an environment that feels safe and calm for users.
Salon22
Empowering | Elegant | Purpose‑driven
Salon22 is a coworking community and social club for women in New Orleans, Louisiana. Their homepage targets women-leaders with clarity, setting a visionary tone around gender equity and bold futures that’s consistent with the Salon22 brand.
- The site interweaves coworking, events, and coaching all nestled in a beautifully restored sanctuary space featuring stained-glass windows and cathedral ceilings
It excels at community-focused programming: from wellness book clubs to “Get Sh*t Done” coworking parties and clothing swaps
Key takeaway
Own your mission loud and clear. Define who you serve, why you exist, and what future you’re building. Then let this guide both visuals and messaging.
Learn how Salon22 empowers a community of women entrepreneurs with Optix.
1880 Bardo
Sophisticated | Refined | Dynamic
1880 Bardo is a work and social club all about intelligent conversations and meaningful connections. Their homepage conveys this salon‑style atmosphere with elegant wood finishes and lounge seating, striking a balance between coworking and social club luxury.
- It clearly promotes a holistic experience (workspaces, spa, grooming) all well integrated to support a work‑life‑play continuum
- The messaging (Inspiring conversations that change the world) offers an aspirational, purpose‑driven identity beyond traditional coworking
Key takeaway:
Use aspirational copy to define culture. Phrases like “diverse minds” and “inspiring conversations” elevate the site from functional coworking to an intellectually engaging club, while speaking directly to their ICP.
221A
Art‑centric | Community‑led | Eco‑conscious
221A is a communal space featuring artist studios, coworking, housing, and gallery space all located in Vancouver, British Columbia. Much like the business model, the homepage is an eclectic mix of community infrastructure and creativity presented in a unique and interesting way.
- The site is refreshingly open about structure and finances, detailing a cost-recovery leasing model, a 60‑year head lease, and its non‑profit, artist-first mission
The programming speaks to a global, socially driven approach, positioning 221A as a research-driven cultural infrastructure organization
Key takeaway:
Communicate your broader impact. Beyond what you would expect in a coworking space, emphasize programs, residencies, public arts, and eco-conscious features to show your space as a cultural hub, not a commodity.
Optimize your website with Optix
Now that you’ve seen how 15 coworking spaces are creating incredible online experiences with their website, do the same for yours. Discover how you can use Optix to make it easier for prospective members to schedule a tour, book a day pass, or inquire about a membership, all with an easy-to-use no code tool.
Learn more in the video below or connect with a member of our team today to see it in action.
Frequently asked questions
A high-converting site highlights your value, shows off your space, and drives action. Include clear messaging, professional visuals, strong CTAs, and easy navigation. Mobile responsiveness is a must.
SEO is very important for coworking spaces. Most people still find coworking spaces through online search. Optimizing for local keywords like “coworking space in [your city]” can boost visibility. Don’t skip meta tags, headings, and Google Business Profile setup.
Your homepage should quickly explain who you are and what you offer. Include a strong headline, visuals, service highlights, social proof, and a clear CTA (like “Book a Tour”). Make it scannable and intuitive.
Yes, images are extremely important. Photos and videos let visitors picture themselves in your space. Focus on real people, daily activity, and key amenities. A virtual tour can also drive more tour bookings.
Use tools like booking forms, live chat, and email opt-ins to capture leads. With Optix, you can automate follow-ups and keep track of key CRM information without needing to integrate with another tool.